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Mammoth Marketing Memos

I'm a marketer and entrepreneur who loves to talk about business & entrepreneurship, marketing & branding, and content creation. Subscribe to my newsletter.

Aug 05 • 1 min read

Getting testimonials like this?


Hey Reader,

You know the feeling.

You've just wrapped up a project, your client is thrilled with the result, and you confidently ask for a testimonial.

A day later, an email lands in your inbox. You open it and read the words:

"They were great to work with. Highly recommend."

It’s polite. It’s positive. And it’s almost completely useless for growing your business.

But that generic feedback isn't your client's fault. And it's definitely not a reflection on the quality of your work.

It’s what happens when we simply ask for a testimonial and leave our happy clients guessing what to write.

To get powerful customer stories, we need to stop asking for a testimonial and start asking the right questions.

When you guide your customer, you make it easy for them to give you the good stuff.

I’ve just published a new blog post that gives you the exact framework to make this happen. It includes:

  • The 6 specific, story-driven questions to ask every customer.
  • How to build a simple system so you never miss an opportunity.
  • A pro tip for turning your answers into a powerful Google Review.

Stop leaving your customers guessing. Start gathering customer stories that sell.

Read the full post and get the 6 questions

Cheers,

Joel Woolley
Messaging Strategist at Mammoth Marketing
StoryBrand Certified Coach

P.S. It's been a minute, I know. Life and business have been full-on lately! But I'm excited to be back and have some cool things to share in the not-so-distant future.

Mammoth Marketing • 20 Hinonga Loop, Silverdale, Auckland 0932
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I'm a marketer and entrepreneur who loves to talk about business & entrepreneurship, marketing & branding, and content creation. Subscribe to my newsletter.


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