Hey Reader,
I was talking to my brother the other day about a fascinating idea I heard on a podcast.
The human brain is built to handle stress, but it’s not designed to handle complexity.
My brother explained that our brains learn by grouping information into chunks.
The problem is, we can only process a few new chunks at a time before we get overwhelmed.
As he was explaining this, it reinforced the problem with most marketing.
In an effort to prove our value, we throw all our services, features, and benefits at our potential customers at once.
We think we're being thorough, but we're actually creating complexity.
We're flooding their brains with too many chunks of information, and an overwhelmed brain doesn't buy. It just shuts down.
This is exactly why the StoryBrand framework forces you to simplify. We get clients to focus on:
- One thing their customer wants.
- One problem they solve.
- One clear call to action.
Even if you offer ten different services, your marketing message must start with one simple "umbrella" idea.
You have to give your customer one chunk of information they can easily grasp.
Once they have that, you can take them on a journey to discover all the other great things you do.
So, here’s a quick challenge for you. Think about your marketing.
How many different ideas, services, or problems are you asking your customers to process at once? Is it one clear idea, or is it complicated?
Remember, a clear message always wins.
Cheers,
P.S. If you looked at your marketing and realised you're overwhelming customers with too many ideas, we can help. Book a free Discovery Call to learn more.