Hey Reader,
For the longest time, I believed taglines were a waste of time.
To me, they were just cheesy slogans or meaningless corporate jargon like "Trusted solutions for your success."
But over the last year, I’ve completely changed my mind. A great tagline is one of the most powerful tools in your messaging toolbox.
The problem is, most of them aren't very good.
A truly great tagline makes talking about your business feel natural, not robotic.
Because it’s only five or six words, you can easily slot it into a conversation in your own voice, without feeling like you're reading from a sales script.
After spending a lot of time working on our own tagline at Mammoth, we settled on one.
A clear message always wins.
It’s perfect for us. It states our core belief, it hints at what we do for our clients (help them get a clear message), and it promises the result (they will win).
There are no questions left in the customer's mind. It's a simple, powerful tool we can use everywhere.
What about you? Do you have a tagline that works this hard for your business?
All the best,
P.S. An effective tagline is part of our StoryBrand messaging session. If you're interested, Book a Discovery Call.