A prospect from 4 years ago just sent me a message

Hey Reader, Marketing would be so much easier if we could control when people buy from us. But we can't. So in the meantime, we keep showing up. And I was reminded why that's so important last week. I posted on LinkedIn about refining your message. Nothing fancy, just some practical tips. The post didn't set any records for engagement. But something unexpected happened. I received a message from someone who'd booked a Discovery Call with me back in 2021. We'd had a great conversation, I sent...