Hey Reader, I was talking to my brother the other day about a fascinating idea I heard on a podcast. The human brain is built to handle stress, but it’s not designed to handle complexity. My brother explained that our brains learn by grouping information into chunks. The problem is, we can only process a few new chunks at a time before we get overwhelmed. As he was explaining this, it reinforced the problem with most marketing. In an effort to prove our value, we throw all our services,...